The aim of the dynamic retargeting is to re-engage your previous website visitors who did not convert, through unique ads for each individual customer placed on other websites when they browse the web. Machine learning technology is used to analyse the individual behaviors of visitors to know when a customer is more likely to convert. Thanks to this analysis, companies can create creative dynamic retargeting search or display ads to influence previous visitors to go back on the website and make a purchase.
Benefits of retargeting
Google retargeting can be used by any kind of organizations that are selling products or services, from small to medium business and large organization. It can help any company to re-engage their previous website visitors and turn them into paying customers.There is a huge competition between all the online companies, therefore it is necessary to target the right audience in an effective way. You can already start with advertising with €5 a day. All the previous visitors are potential targets because they have already been interested in the company’s products or services, so it can be easier to convert them than converting new visitors to the website.
Research b Retargeter.com and Emarketer.com, shows that 98% of the visitors do not convert immediately when they see for the first time the website. However, we can see that 26% of the visitors finish their check-out process after retargeting ads. Then, website visitors who are re-engaged through retargeting ads are 70% more likely to convert on the website.
Moreover, if we compare the average click-through rate of the traditional display ads (0.07%) with the retargeting ads (0.7%), we can see that retargeting ads are 10 times more efficient than the traditional display ads.
Facebook retargeting
Facebook retargeting ads let your customers know about your current products in stock. Creating your retargeting ads only requires the implementation of the Facebook pixel on your website and connecting it to your product feed in Ads Manager. Facebook retargeting aims to promote relevant items on ads for your previous visitors when they are on Facebook. For example, if customers want to buy shoes or are just looking for inspiration on your website, you can retarget them in creating Facebook ads of the shoes they were looking for or similar ones at the same price to encourage the purchase.
Facebook retargeting can also be useful when you want to promote flash sales and promotions as customers can have access to the best available deals instantly. Everyone is attracted by flash sales, both people who are looking for something specific or the one who are not.
Google retargeting
Retargeting with Google Analytics can help you to reach more customers and increase your conversions in creating very specific lists and show relevant messages to your target audiences. Then, these lists are shared to ad platforms such as Adwords to share the ads online for visitors who are browsing the web, watching Youtube videos or reading new sites for example.
To use AdWords retargeting, you only have to add a piece of Google retargeting code, which is called the AdWords retargeting tag, to your website as the visitors can get added to your retargeting audiences with browser cookies. Then, you can personalize the code for your different webpages to match with each product category.For example, if you have an e-commerce business specialized in the sport equipment, you might create a “backpacks” retargeting audience based on people who look at your backpack webpage. Then, you will be able to show backpack retargeting ads to your target audience.
What Brize can do for you to help you with retargeting
Retargeting ads for business are interesting for any kind of organizations, from small to larger businesses located in the Netherlands or abroad. As a retargeting expert, my team and I have a vast experience in retargeting ads on platforms such as Google Adwords and Facebook. We would be more than happy to hear from you and guide you through our Google retargeting expertise. Leave your email in the contact form below to discover how our retargeting marketing experts can help you to reach more customers and increase your conversions.