Are you looking for Google Shopping optimization expert who can fully optimize your Google Shopping setup and product feed? Want to get the most out of your Google Shopping and generate more leads, sales, turnover and brand awareness? Together with your team we can make this happen.
My name is Jesse van Doren, founder of Brize, a SEA marketing company whose Google Shopping Optimization experts aim is to fully optimize your Google Shopping ads. Using the relevant steps that my team and I have studied and mastered, we have helped dozens of companies, both in the Netherlands and abroad, in implementing Google Shopping ads successfully and optimizing your Google Shopping listing feeds.
What is Google Shopping?
Google Shopping optimization experts define Google shopping as a combination of two existing Google platforms; Adwords and Google Merchant Center. While Adwords allows you to bid on keywords in order to make your website stand out from other websites in the organic results, is Google Merchant Center an essential part of Google Shopping, all your product data is stored on this platform. When we usually think of ads, we think of catchy keywords or important phrases in order to entice the customer. However, Google Shopping ads boasts the extra element of photos, prices, descriptions etc. This is commonly referred to as the product feed by Google Shopping optimization experts.
Taking this into consideration, as a Google Shopping optimization expert, it is important to point out that the creation and management of Google Shopping ads contrasts to those of text ads. Normally, you create campaigns and focus your ads and ad groups on the keywords you have chosen. However, with Google Shopping, Google determines your ad position based on your feed, site, bids and the search terms that they feel will trigger your ads.
Possibilities with Google Shopping
As a Google Shopping optimization expert, I know that Google Shopping offers many possibilities as it enables your business to compare products and simplify the purchasing process undertaken by customers online. The possibilities and benefits of Google Shopping include the following:
1. Quality Leads: Google Shopping ads can often lead to more high quality leads. Compared to text ads, Google Shopping ads offer more information like price and image to the potential customer. Upon seeing your ad, these potential customers feel like they are making an informed decision which leads them onto your webshop with the intent to purchase.
2. Product Spotlight: Whether you’re a small or a big business, the opportunity to have your products occupying the top of the search results page, will drive people to your business even if they are not that familiar with the brand or business.
3. Manageable: Compared to text ads where you are constantly updating bids on keywords and analyzing what is working for your business, Google Shopping eliminates this entirely. Google analyses and decides the keywords most suited to your business based on your product feed, which you can manipulate to achieve better search results.
4. Reach: With Google Shopping ads, there is the possibility of being advertised more than once on a single search term. For example, if a potential customer was to search for ‘Women’s winter jacket’, products bearing the description like ‘winter jacket’, ‘padded jacket’, ‘parka winter jacket’, ‘women's winter windbreaker’.
While there are great possibilities associated with Google Shopping, it’s great to have a Google Shopping optimization expert involved who knows all the best practices to optimize your product feed and achieve positive return on investment from Google Shopping ads.
Optimized Product Feed
Google Shopping requires you to be clever with the words you use in your ad for maximum optimization. As a Google Shopping optimization expert, I understand the necessary steps to take to accomplish optimization of your Google Shopping ads.
I would recommend three steps to complete when implementing Google Shopping ads.
- Include enticing titles
- Implement customer labels to your product feed and adding products to the right product sub categories
- Stay competitive by automatically updating your prices
I can help you installing everything that’s needed to achieve great success with Google Shopping together with my team of Google Shopping optimization experts and I would be happy to answer any of your queries.
As a Google Shopping optimization expert, I have vast experience in Google Shopping ads and I would be more than happy to hear from you and guide you further through our Google Shopping expertise. Leave your email in the contact form below to discover how our Google Shopping optimization experts can help your business grow.