My name is Jesse van Doren, founder of Brize, a social media marketing company and Twitter advertising agency whose aim is to fully optimize your Twitter ads. Using Twitter ads, my team and I, have helped dozens of companies, both in the Netherlands and abroad, in implementing Twitter ads successfully.
How Twitter Ads Work
As a Twitter advertising agency, my team and I understand the processes involved with Twitter ads. Twitter ads have three main aims in order for your business to achieve positive results. Our Twitter advertising agency realize these aims as the following:
1. Reach New Potential Customers: As a Twitter advertising agency, my team and I know that to reach new potential customers on Twitter ads, your business will need to promote your tweets in order to spread your message to people who are not currently following your Twitter account. My Twitter advertising agency can help you with this.
2. Increase Followership: Twitter boasts an active daily usership of 100 million, my Twitter advertising agency recognize that your business needs to constantly be growing your community and promoting your account to high value followers.
3. Results in Real Time: Twitter ads enables you to follow your ads progress by tracking the growth of your followership and discover the ways people engage with your tweets. As a Twitter advertising agency, my team and I hold the expertise necessary to implement all three of these Twitter ads aims.
My Twitter advertising agency also comprehend the steps taken in setting up your Twitter ad. My team and I, carefully distinguish an audience whose interests, demographic, geography etc. is suited to your business.
The next step my team and I take, is to amplify your message in your Twitter ads and make sure that you are being discovered by your intended audience.
Lastly, my Twitter advertising agency implements a budget which accommodates for your budget needs and optimizes your Twitter ads. My team and I also make all ads mobile friendly as up to 80% of Twitter users access the social media platform by mobile.
Twitter Ad Types
Twitter ads have three ad types which are available to use in your business’s Twitter marketing campaign. These ad types are; Promoted Tweet, Promoted Accounts and Promoted Trends.
1. Promoted Tweets
Twitter advertising agencies define Promoted Tweets as tweets that also act as an ad. My Twitter advertising agency would also say that Promoted Tweets are deemed the most powerful. Promoted ads are placed at the top of search results which certain terms are searched or placed or on top of a user’s Twitter timeline or lastly, promoted tweets placed on the timelines of users who are not currently following your business’ account.
2. Promoted Accounts
As a Twitter advertising agency, my team and I understand that Promoted accounts refers to a paid tool offered by Twitter to gain followers. Using Twitter’s simple algorithm, Promoted accounts recommends your account to users who follow accounts that are similar to your own. It’s a straightforward way to get your account into a user’s suggestion box and gain followers.
3. Promoted Trends
Twitter advertising agencies refer to Promoted Trends as a sponsored version of ‘trending topics’. Business’ buy placement at the top of lists which show what Twitter users are talking about. As a Twitter advertising agency, my team and I recognize the appeal of promoted trends as they encourage discussion between potential and existing customers. This type of Twitter ad can prove extremely useful as it can achieve two things.
First of all, it can create excitement and anticipation for an event or launch that is approaching. Success has been seen with upcoming movie releases as promoted trends cultivate a conversation, creating hype for the premiere.
Secondly, promoted trends can also design a ‘piggy- back’ effect on current events. This works favourably when the business tweeting relates to the event happening. For example, in the case of weather update or sporting events, users will want up to date live news coming through to their feed, so any business that can relate their account to these events can guarantee themselves new followers. My Twitter advertising agency can offer assistance in any of these instances.
Why should my business advertise with Twitter ads?
As a Twitter advertising agency, my team and I realize the potential success garnered by advertising with Twitter. Twitter boasts impressive statistics in relation to advertising with the social media platform. Twitter has stated that 66% of users have discovered small or medium sized businesses (SMB) on the platform. From that, 94% of users say that they plan to purchase from the new businesses that they have discovered.
As Twitter offers instant communication to potential and existing customers, the social media platform’s potential for your business cannot be understated.
Being a Twitter advertising agency, my team and I understand the procedures that are needed to be taken in order to guarantee a successful Twitter ads campaign. As founder of a Twitter advertising agency, I have vast experience in Twitter advertising and I would be more than happy to hear from you and guide you further through our Twitter advertising expertise. Leave your email in the contact form below to discover how our Twitter advertising agency can help your business grow.