Often, if you were to search ‘infographic maker’, several associations would be made to drawings, icons, photos, images or other visual representations. The well-known phrase ‘a picture paints a thousand words’, shows that an infographic or other visual image, can convey a much stronger message than text. By replacing or reinforcing text with a powerful infographic, you can guarantee a direct improvement to your company message.
Why have an illustration made by a freelance illustrator?
A well-designed infographic ensures that you can convey the right message to your target audience. More and more people are visually oriented and do not have the motivation to read long texts. As an infographic speaks to the imagination, a wider audience can be expected to take notice of your message.
My name is Jesse van Doren, founder of Brize, a marketing agency whose infographic specialists aim is to fully optimize your business's marketing mix by advising on infographic implementation. Having vast experience in all types of online and offline marketing, my team and I have helped dozens of companies, both in the Netherlands and abroad, with their infographics needs.
Before we get started with the development of an infographic, it is important to first determine the following points before having an infographic made by us:
1.Tell a clear story:
By having an illustration made, you reinforce your story or message and give a representation of things that are difficult to describe with words. A story can be told at a glance. Together with you, we are happy to determine how we can best convey the message you want to emphasize about your company.
2.Decide where you want to use the infographic:
The platforms available for infographics are virtually infinite. In this way, you can have an illustration made for blogs, websites, flyers, posters, icons, the list goes on! When having an infographic made, we always ask first what you want to use it for, so that we can take this into account when designing the illustration. For example, colors for print are slightly different than for online.
3.Transfer emotion:
An infographic has the power to release a certain feeling from the person who is viewing it. This may have been the intention of the infographic maker or it may also arise spontaneously when a person views the illustration. When Brize makes an illustration, we make sure to determine what feeling you want to convey through the infographic. Through this discussion we can ensure that a certain feeling is brought to your company’s target group.
4. Findability in Google:
The use of images is appreciated by Google and we can therefore advise you on how to use an illustration to score higher in Google ranking. By giving your website’s images a good description and implementing important keywords into the filename of the illustration, your findability in Google will be vastly improved.
Illustrating your ideas
Brize prides itself of its infographic specialists and has ample experience in designing illustrations that capture your company's message. Over the years, Brize has delivered hundreds of infographics for various leading clients. We ensure that your input is visualised in the right way. When making an illustration, we make sure to take into account the target group and any style guidelines that you provide from within your organisation.
When creating infographics, we focus on the following attributes in order to supply you with the most relevant infographic for your message:
Passion:
For our infographic specialists, we do not simply see infographic creation as an assignment, but a passion that we like to be actively involved in. This is reflected in the final result as we strive to do we can to achieve a positive end result for you and your company.
Always the original source format at delivery:
Brize provides a design that can be applied for different purposes. Upon delivery, you will also receive the original file format in .ai.
Delivery in high resolution:
Because of our expertise and programs that we use, we can guarantee a high standard of artwork and that the product is delivered in high resolution with good proportions and use of vibrant color. The file is delivered in Vector format, so there is the possibility to scale it if needed in the future.
Only satisfied when you are satisfied:
The Brize team is only happy with an end result, when you are happy. During the creation process, we ensure that there is constant communication between our infographic specialists and the client so we can ensure that all aspects of our client’s needs are being met and so we can improve the infographic based on feedback given by the client.
Processes to have an illustration made:
During an introduction we map out your wishes, ideas and target group. We also ask you to send examples of existing infographics, so we can get an impression of the style you are currently working with. We discuss the desired end result and our infographic specialists sketch a first design. Then we will expand on the illustration using your feedback. After completion you will still have the opportunity to make any minor adjustments.
Contact Us
My team of infographic specialists and I have acquired the necessary knowledge and skills to create attractive and inspiring infographics. We can offer our assistance in fulfilling your infographic needs. Leave your information in the contact form below and we will be in touch with you shortly.