In fact, a survey conducted in the USA, showed that 44% of shoppers start their online shopping sessions on Amazon (which is 11% more than Google). Amazon knows what people are buying and how they are doing it. Similar to the functionality of Google search, when you type in a keyword in the Amazon search box and results appear, some of the top results will be sponsored posts, AKA Amazon ads. They are shown under the words “sponsored” or “ad”.
In order to gain more visibility to their products on Amazon, you can pay for these positions by bidding on specific keywords, which will lead to higher visibility in the Amazon SERPs. You are then charged every time a shopper clicks on their ad.
Ads are not only subject to being in the main search page. They can also appear on individual product pages. Also, if you are doing Amazon Pay Per Click (PPC), your organic Amazon rankings will likely improve as well.
The average cost per click on Amazon is rarely more than 0.35 dollars, therefore it results more cost-effective on a Cost Per Click (CPC) basis than search ads on AdWords or Bing Ads, and comparable to some of the lowest CPC’s on Facebook ads or Google display.
Under Amazon’s advertising page, you can choose between self serve ads and premium ads. Self-service ads function like Google search ads displaying on the search result pages, and premium ads function more like display ads.
Types of ads
1.Amazon sponsored product ads:
These operate similar to ads run through the Google Shopping Network. They drive Amazon searches directly to a specific product you’re selling on Amazon. When shoppers click on your sponsored product ad, they will be directed to the ads product detail page. These ads are typically displayed above or below the search results page, as well as on other product detail pages. They are keyword-targeted, and advertisers have the option of choosing from exact, phrase, or broad match types. You are also have control over setting a daily budget, as well as the campaign duration.
2.Headline search ads:
These are displayed in the search result pages as headline banner ads always above the result listing. These ads are cost-per-click, and lead searches to any specified page on Amazon. When shoppers click into the ad, it would direct them to a landing page which is typically a customized branded page.
3.Amazon product display ads:
These ads are interest or product targeted display ads. They drive shoppers to the product’s detail page and are also priced by a cost-per-click method.
How Brize can help you:
1. Determining your goals
2. Choosing the right products to advertise
3. Crafting clear, concise, and compelling product detail pages
